Making our Treatment

This is us writing our PowerPoint to present our ideas for our Paloma Faith music video.

In this we will include;

• Background on song
• What is the basic narrative or concept of your video? Are you creating a performance, narrative or concept and why? Link this to your lyrics
• What ‘feel’ do you want to provide for your audience?
• How will you achieve this?
• What are the codes and conventions of your genre?
• In what ways are you conforming to or subverting them?
• What themes do you have running through your video?
• How will you use costume and make up to convey your messages?
• Where is your location and why?
• Have you obtained the band’s permission?

We have decided that we will have to simplify our ideas as some are unachievable with the resources we have. However we are still keen to pursue our imagination vs reality concept and are looking at ways of simplifying this. A possible idea was not so much imagination more twisted reality however this would not contrast as well as imagination and with the obvious contrast in the song we do want to reflect this in our video.

29.09.2010

Today we had anotrher group discussion about how to further our ideas. We concluded that Stone Cold Sober, is a very hard song to maike a video for.

We did some research into tghe meaning of the song and found that the message behind the lyrics are 'trying to be something you're not' so we came up with a concept of 'Imagination vs Reality' from this we came up with a few ideas;

- Alice in Wonderland theme, like gwen stefani in the video to her song, What You Waiting For?

- Having dull colours to reflect her real life and bright to reflact her imaginary life.

- starting with a depressing scene for the eye with hardly any colour and people lying around.. not sober.

- Her falling into an imaginary place.

We also thought these ideas would be good to use in our cd case and promotional advert. The Alice in Wonderland theme could possibly run through the who advertising pack.

This is the email I have sent, i am hoping to get a reply.

Dear Factory Films,

My name is Elizabeth Kennelly and I am studying Media Studies at an A Level standard.

This year me and a few of my peers have been set a project to create a music video to a song of our choice, and we have decided that we would like to possibly use Paloma Faiths 'Stone Cold Sober'

We have no intent to sell the video in any way, this is purely for educational purposes.

I would greatly appreciate if you could get back to me.

Thankyou.

Your Sincerely

Elizabeth Kennelly

Getting Permission..

To be able to use the song in our video we need to make sure we ask the Music Producers of the song, in case of being persecuted for Copyright. So I need to find out about who to contact and ask for permission from.

Paloma Faith

Stone Cold Sober (Sony Music)

Prod co: Factory Films

Director: Sophie Mulle

r

Producer: Rob Small

DoP: Simon Chaudoir

Art director: Alison Dominitz

Offline: Sophie Muller

Online: Uncle

Telecine: Tom Russell at Prime Focus

Commissioner: Mike O’Keefe

From this I have decided I need to email 'Factory Films', post@fictionfactoryfilms.com

Our Final Song Choice.. (or so we thought)

Our Final Song Choice is 'Stone Cold Sober' by Paloma Faith, We have chose this song because we love the beat, and the lyrics. We feel we can create a good music video with it. Our own ideas can really come out as we can be very creative with the song.

Paloma Faith

'Born in Hackney, London, Paloma Faith is half Spanish and half British. As an ex magician’s assistant, trained contemporary dancer, St Martin’s alumni with an MA in theatre direction, a performer in burlesque shows, and an actress, Paloma has been mixing artistic media throughout her short adult life. A few years ago she introduced music, her primary love, into the equation, at first mimicking the blues and soul singers she so admired, but eventually finding her own voice.'

Paloma Faith has very dramatic songs, with almost a theatrical feel to them. This goes with her theatrical dresses, and the fact that she used to be a magicians assistant.

Her most recent album, with the song 'Stone Cold Sober' was released on the 15th July 2009.

Idea.2 - Paloma Faith

Paloma Faith has some amazing songs, which could be a bit easier to make a song to. As the narrative is often very strong. This could allow us as a group to be a bit more creative with what we want to do. The song we would choose to possibly do is 'Stone Cold Sober' (below)

This would be an interesting song to do, althought it is not in the rock genre, it is very dramatic and could cuse for some good lighting, perhaps strobe lighting, and low key lighting.

Another song I thought we ould do from Paloma Faith is 'New York';

http://www.youtube.com/watch?v=Ki0xBb2wbr4&ob=av2n

But my group did not like this choice because they thought it would cause for very good lip syncing and acting, which could be a factor, that if goes wrong could effect the overall Music Video.