Lighting

When faced with the dilema of how to make our digipack more exciting, dynamic, and overall fitting with our genre I decided that the lighting would make a huge impact. From researching other Artists covers I decided to experiment simply with the lighting to see what creates the desired impact. I think like we should show her as a powerful, beautiful yet also vulnerable woman.

Idea.1 Is to have the lighting pointing down as though she is above it. I like the way it would make her look powerful and very strong. However, I feel like this lacks the vulnerability and innocence of the woman in the song. It makes me look "hard-skinned" which is not the look I think we should go for.

The Second Lighting position was to have the light straight onto her face, although slightly pointing downwards. I love this because you can still see the eyes giving her a stronger, and harder, more powerful look. However, she still looks quite vulnerable because of the light on the face, I think showing almost expressing a "my lips are sealed" kind of attitude. This can be executed in full body aswell which is another good factor as

we want to use the dress Rachel made for us.

This photo is another light on the face, but it is not as good because the light is directly on the face. Compared with the above photo it does not portray strength or even vulnerability. It just doesn't look right!

I like this idea of her looking into the light, as though she is looking into the future, fitting in very well with our concept in our Music Video. Again this is a shot which can be done on a full body photo/shot. The idea of her smiling is also nice, it represents the happier times and parts of our Video and concept as a whole.

Genre Research

Genre's
Genre is a critical tool that helps us study texts and audience responses to texts by dividing them into categories based on common elements.

Daniel Chandler ( 2001) - The word genre comes from the French (and originally Latin) word for "kind" or "class".

The term is widely used in literary theory and media theory to refer to a distinctive type of text.


Sub Genres

Barry Keith Grant (1995) - Within genres there are sub-genres which allows music to have the same basic elements, but different components.

Genres are divided up into more specific categories that allow audiences to identify them specifically by their familiar and what become recognisable characteristics.

Steve Neale (1995) - "Genres are not 'systems', they are processes of systematization" i.e. they are dynamic and evolve over time.All genres will have similar mise-en-scene which helps us identify what genre the song is allocated to.

Jason Mittell (2001) - Genres are cultural categories that surpass the boundaries of media texts and operate within the industry, audience and cultural practices as well

Rock Genre

"Rock Music" is a genre that came into our mainstream in the late 1950s.

"The sound of rock often revolves around the electric guitar, a back beat laid down by a rhythm section of electric bass guitar, drums, and keyboard instruments such as Hammond organ, piano, or, since the 1970s, synthesizers. "

Elvis Presley was one of the first Rock (and Roll) artists.

However, nowadays rock is more electric guitars with drums and a heavy bass beat. Not so much rock "and roll" and more.