Florence and the Machine

'Florence and the Machine (often stylised as Florence + the Machine) is the recording name of British pop artist Florence Welch and a collaboration of other artists who provide backing music for her voice. Florence and the Machine's sound has been described as a combination of various genres, including rock and soul. The band's music has received praise across the music media before they gained mainstream success, especially from the BBC who played a large part in Florence and the Machine's rise to prominence by promoting her as part of BBC Introducing.'

^{Florence and the Machine are a colaboration of the two maingenres i have studied, rock and soul/theatre.. Combining what we have learnt already from Red Hot Chilli Peppers, and Paloma Faith.}

Florence and the Machine

'Florence and the Machine (often stylised as Florence + the Machine) is the recording name of British pop artist Florence Welch and a collaboration of other artists who provide backing music for her voice. Florence and the Machine's sound has been described as a combination of various genres, including rock and soul. The band's music has received praise across the music media before they gained mainstream success, especially from the BBC who played a large part in Florence and the Machine's rise to prominence by promoting her as part of BBC Introducing.'

^{Florence and the Machine are a colaboration of the two maingenres i have studied, rock and soul/theatre.. Combining what we have learnt already from Red Hot Chilli Peppers, and Paloma Faith.}

Band Brand; What are they? Research

A singer or a groups Band Brand, is their advertising package. 'How to Brand your Band'. We will be creating an 'advertising package'; Including a CD Cover and an advertisement for a magazine.

Here are some CD packages of people in our Genre;

Pixie Lott - Pixie Lott's advertisement and CD package shows her to be quite bold, successful, her 'own woman' but showing simply her and her name in big font so that the audience is almost taken aback. However the positioning of her on a chair with her legs spread sexualises her and her image, but this is not conforming to the stereotype of a completely'sexualised' woman, more an in control woman.

Paloma Faith - Paloma Faith's music and advertisment is a lot more dramatic than Pixie Lott's. Using the same method in both CD covers, she is also in a bra, with red lipstick which sexualises herself. However, theres a binary opposition of being pure (with the doves) and 'angelic-like' (the light from behind her head)

This idea of Sexy but Strong and Determined woman will be something we are going to implement into our advertisement ideas.

Paloma Faith

'Born in Hackney, London, Paloma Faith is half Spanish and half British. As an ex magician’s assistant, trained contemporary dancer, St Martin’s alumni with an MA in theatre direction, a performer in burlesque shows, and an actress, Paloma has been mixing artistic media throughout her short adult life. A few years ago she introduced music, her primary love, into the equation, at first mimicking the blues and soul singers she so admired, but eventually finding her own voice.'

Paloma Faith has very dramatic songs, with almost a theatrical feel to them. This goes with her theatrical dresses, and the fact that she used to be a magicians assistant.

Her most recent album, with the song 'Stone Cold Sober' was released on the 15th July 2009.

Red Hot Chili Peppers - Scar Tissue Live.

We need to capture this element of performing on stage in our video, and even teach or show our actors and actresses how we would want them to act on stage when the performance part of the video comes.
From watching the Red Hot Chili Peppers the band members need to feel the music and just move to the beat (quite obvious) but we also need to make sure they are not afraid to do so. Unlike 'Kiss' they should not jump around and head bang, simply relax to the beat of the music.

Taylor Swift - Mine

Taylor Swifts songs are often good to make a music video too because they have a story to them, like the above 'Mine' The story is simple, which i think allows the music video to bring in many aspects of shots, camera work and settings/places. Perhaps allowing the producers to bring in their own take of it. As well as having Taylor Swift lip syncing at the same time. Which ties in everything together.
This is why i would like to do a song perhaps with a bit more of a story to it, because aswell as following the story we could expand on that idea a bit more.

Kiss - 'God Gave Rock n' Roll To Ya'

In this music video you can see all the aspects of Rock Music, and Rock Genre. The loud band, electric guitars and their solos. As well as the heavy beat of the drums and bass guitar.
The 'style' of Rock music is also expressed in this video through the costumes, and hair, they are portraying themselves as hard people and that is what rock music is. A hard or 'tough mans music' - Kiss.

Imogen Heap.1

Having decided we might like to do a video from the artist Imogen Heap we wanted to find other A2 Students who have also done it, this is one video we found.

We as a group have fallen in love with this video. The collection of interesting shots all merge together to make something more than just a video of random shots. A montage. However, the continuity of the low key lighting brings the whole video into one, so that it makes sense and is therefore seen more as a planned music video.

If we were to do a video of Imogen Heap we would want to make more of a story, so that it could get through and possibly impact on the audience more.

Performance Music Videos: Biffy Clyro - Bubbles

Biffy Clyro - Bubbles, is a fully performance music video. The band are in one place and stay there throughout the whole performance. However the video is still dynamic and interesting. Consisting of a few shots of each instruments and the people playing or singing.

The editing and effects put on some shots help to create and interesting finish it almost seems as though it is an old film strip in places. The lights and lighting create a feature which draws the eye whilst also keeping interest in the song as there is no narrative at all.

Womack and Womack - Teardrops

Lost Prophets - Last Train Home

This video combines both performance and a storyline into one. The editing is slick on the beat so that even though both of these are happening in parallel editing it all ties in together. Each part of the music video has a different tempo, meaning that the part with the "storyline" is slower, whereas when LostProphets are performing it's more aggressive and fast paced.

Because the music video includes both aspects of performance and a storyline there needs to be a clear cut and difference between them. We see the story of a couple in a sepia tone, perhaps as a memory? whereas the performance is in black and white, representing anger and loneliness? Rock music is often quite angry.

I like these types of videos because of the interesting camera angles and the beat gives a clear cut to edit at. Also using simple differences like lighting or video effects can create a dramatic change and help the audience understand.

Katy Perry - California Gurls

This video is fitted perfectly to the beat of the song, "California Gurls" - Katy Perry feat Snoop Dog which I think is the main thing which makes a music video. Even quick shots of Katy Perry's facial expressions are fitted exactly to the beat. I don't really like the style of this video, because I, personally like music videos that tell a story. However with this type of music it is hard to do that seeing as there isn't much of a story, but what does tie the music video in and excuses the absence of a storyline is the cake and sweet theme, it all ties in very well and gives the music video something to be remembered by.

For now I can not find an embed code for the music video so here is the URL code to t

he video;

http://www.youtube.com/watch?v=CwE-SLnLkqY

Here is a screen shot of the theme of sweets and cakes and sugar..