Because the music video includes both aspects of performance and a storyline there needs to be a clear cut and difference between them. We see the story of a couple in a sepia tone, perhaps as a memory? whereas the performance is in black and white, representing anger and loneliness? Rock music is often quite angry.
I like these types of videos because of the interesting camera angles and the beat gives a clear cut to edit at. Also using simple differences like lighting or video effects can create a dramatic change and help the audience understand.
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