Band Brand; What are they? Research

A singer or a groups Band Brand, is their advertising package. 'How to Brand your Band'. We will be creating an 'advertising package'; Including a CD Cover and an advertisement for a magazine.

Here are some CD packages of people in our Genre;

Pixie Lott - Pixie Lott's advertisement and CD package shows her to be quite bold, successful, her 'own woman' but showing simply her and her name in big font so that the audience is almost taken aback. However the positioning of her on a chair with her legs spread sexualises her and her image, but this is not conforming to the stereotype of a completely'sexualised' woman, more an in control woman.

Paloma Faith - Paloma Faith's music and advertisment is a lot more dramatic than Pixie Lott's. Using the same method in both CD covers, she is also in a bra, with red lipstick which sexualises herself. However, theres a binary opposition of being pure (with the doves) and 'angelic-like' (the light from behind her head)

This idea of Sexy but Strong and Determined woman will be something we are going to implement into our advertisement ideas.