Andrew Godwin developed 5 key points into making a Contemporary Videos;

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1. Genre characteristics (fast car in R&B videos) Taio Cruz ft Kesha 'Dirty Picture'
2. Relationship between lyrics and visuals The Script 'Man Who Can't be moved'. The opening lyrics are going back to the corner where I first saw you, gonna camp in my sleeping bag, not gonna move. This is accompanied by the opening shot of him walking down the street and sitting down following the lyrics almost exactly and introducing thee audience to the story of the song.
   Relationship between music and visuals - Jayz ft Alicia Keys 'Empire State of Mind' the opening of this song shows still shots of new york cut to the beat of the song bringing the music and visuals together.
3. Frequent Close ups of artist - Beyonce 'Halo' Beyonce is a global superstar and who has to very distinct types of music video the performance videos such as 'Single Ladies' and 'Sweet Dreams' and the narrative based videos such as 'If I were a boy' and 'Halo' which both use frequent close ups to make her more relateable in these videos so audience can to relate to the emotional side of her songs.
4. Notion of Looking or Voyeurism - Katy Perry 'Waking up in Vegas' At 0:50 Katy looks at the camera then a point of view shot to her phone mp3 which has an image of her
5. Intertextual references - Geri Halliwell 'It's raining men' as this video is dance based it follows the shot types almost exactly from the close up of the cd player to the wide shot of her in the hall to a popular dance film of the time.