Happy Costume

In Taylor Swifts music video for 'Mine' she uses a simple white dress to symbolise her happiness and purity when in the woods.

We wanted to do this ourselves, but we could not find a suitable white dress, that we either had or could buy, so we asked our friend Rachel who is studying Textiles, and she is making a dress for us.

This way we can choose our material and what we want the dress to look like.

The Rule Of Thirds

The "Rule of Thirds" refers to the accurate composition of a photo or action shot. It says that in order to create more tension and energy in a shot layout thats each main elements in view will have to be along a meetting point of the lines.

An Example of the lines can be seen on the right.

In our shots we have been trying to imagine the lines as we are framing our shots so that each shot can stand out in its own unique way. Leaving our audience feeling interested at the end.

Left Rachel has started to cut up the pieces of material to make the 'floaty' dress. These pieces are to make the bp0dice part of the dress, it will be mainly white with the floral material rouched in the middle.

Below to the right is the floral material used to make the rest of the dress. We feel that by using this light coloured floral material we are not conforming to then usual ideas about purity and happiness, but also bringing in a more contemporary and stylish look to the costume, as well as bringing in the more natural elements of the fields and woods where we will be filming her in the woods.

Material

Andrew Godwin developed 5 key points into making a Contemporary Videos;

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1. Genre characteristics (fast car in R&B videos) Taio Cruz ft Kesha 'Dirty Picture'
2. Relationship between lyrics and visuals The Script 'Man Who Can't be moved'. The opening lyrics are going back to the corner where I first saw you, gonna camp in my sleeping bag, not gonna move. This is accompanied by the opening shot of him walking down the street and sitting down following the lyrics almost exactly and introducing thee audience to the story of the song.
   Relationship between music and visuals - Jayz ft Alicia Keys 'Empire State of Mind' the opening of this song shows still shots of new york cut to the beat of the song bringing the music and visuals together.
3. Frequent Close ups of artist - Beyonce 'Halo' Beyonce is a global superstar and who has to very distinct types of music video the performance videos such as 'Single Ladies' and 'Sweet Dreams' and the narrative based videos such as 'If I were a boy' and 'Halo' which both use frequent close ups to make her more relateable in these videos so audience can to relate to the emotional side of her songs.
4. Notion of Looking or Voyeurism - Katy Perry 'Waking up in Vegas' At 0:50 Katy looks at the camera then a point of view shot to her phone mp3 which has an image of her
5. Intertextual references - Geri Halliwell 'It's raining men' as this video is dance based it follows the shot types almost exactly from the close up of the cd player to the wide shot of her in the hall to a popular dance film of the time.

Andrew Godwins Theory

Andrew Goodwin’s Theory

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10.11.2010