Imogen Heap.1

Having decided we might like to do a video from the artist Imogen Heap we wanted to find other A2 Students who have also done it, this is one video we found.

We as a group have fallen in love with this video. The collection of interesting shots all merge together to make something more than just a video of random shots. A montage. However, the continuity of the low key lighting brings the whole video into one, so that it makes sense and is therefore seen more as a planned music video.

If we were to do a video of Imogen Heap we would want to make more of a story, so that it could get through and possibly impact on the audience more.

Performance Music Videos: Biffy Clyro - Bubbles

Biffy Clyro - Bubbles, is a fully performance music video. The band are in one place and stay there throughout the whole performance. However the video is still dynamic and interesting. Consisting of a few shots of each instruments and the people playing or singing.

The editing and effects put on some shots help to create and interesting finish it almost seems as though it is an old film strip in places. The lights and lighting create a feature which draws the eye whilst also keeping interest in the song as there is no narrative at all.

Womack and Womack - Teardrops

Rock Genre

"Rock Music" is a genre that came into our mainstream in the late 1950s.

"The sound of rock often revolves around the electric guitar, a back beat laid down by a rhythm section of electric bass guitar, drums, and keyboard instruments such as Hammond organ, piano, or, since the 1970s, synthesizers. "

Elvis Presley was one of the first Rock (and Roll) artists.

However, nowadays rock is more electric guitars with drums and a heavy bass beat. Not so much rock "and roll" and more.

Lost Prophets - Last Train Home

This video combines both performance and a storyline into one. The editing is slick on the beat so that even though both of these are happening in parallel editing it all ties in together. Each part of the music video has a different tempo, meaning that the part with the "storyline" is slower, whereas when LostProphets are performing it's more aggressive and fast paced.

Because the music video includes both aspects of performance and a storyline there needs to be a clear cut and difference between them. We see the story of a couple in a sepia tone, perhaps as a memory? whereas the performance is in black and white, representing anger and loneliness? Rock music is often quite angry.

I like these types of videos because of the interesting camera angles and the beat gives a clear cut to edit at. Also using simple differences like lighting or video effects can create a dramatic change and help the audience understand.

Katy Perry - California Gurls

This video is fitted perfectly to the beat of the song, "California Gurls" - Katy Perry feat Snoop Dog which I think is the main thing which makes a music video. Even quick shots of Katy Perry's facial expressions are fitted exactly to the beat. I don't really like the style of this video, because I, personally like music videos that tell a story. However with this type of music it is hard to do that seeing as there isn't much of a story, but what does tie the music video in and excuses the absence of a storyline is the cake and sweet theme, it all ties in very well and gives the music video something to be remembered by.

For now I can not find an embed code for the music video so here is the URL code to t

he video;

http://www.youtube.com/watch?v=CwE-SLnLkqY

Here is a screen shot of the theme of sweets and cakes and sugar..

Diva Magazine