This is an idea for this part of our song.

Happy Costume

In Taylor Swifts music video for 'Mine' she uses a simple white dress to symbolise her happiness and purity when in the woods.

We wanted to do this ourselves, but we could not find a suitable white dress, that we either had or could buy, so we asked our friend Rachel who is studying Textiles, and she is making a dress for us.

This way we can choose our material and what we want the dress to look like.

The Rule Of Thirds

The "Rule of Thirds" refers to the accurate composition of a photo or action shot. It says that in order to create more tension and energy in a shot layout thats each main elements in view will have to be along a meetting point of the lines.

An Example of the lines can be seen on the right.

In our shots we have been trying to imagine the lines as we are framing our shots so that each shot can stand out in its own unique way. Leaving our audience feeling interested at the end.

Left Rachel has started to cut up the pieces of material to make the 'floaty' dress. These pieces are to make the bp0dice part of the dress, it will be mainly white with the floral material rouched in the middle.

Below to the right is the floral material used to make the rest of the dress. We feel that by using this light coloured floral material we are not conforming to then usual ideas about purity and happiness, but also bringing in a more contemporary and stylish look to the costume, as well as bringing in the more natural elements of the fields and woods where we will be filming her in the woods.

Material

Andrew Godwin developed 5 key points into making a Contemporary Videos;

-

1. Genre characteristics (fast car in R&B videos) Taio Cruz ft Kesha 'Dirty Picture'
2. Relationship between lyrics and visuals The Script 'Man Who Can't be moved'. The opening lyrics are going back to the corner where I first saw you, gonna camp in my sleeping bag, not gonna move. This is accompanied by the opening shot of him walking down the street and sitting down following the lyrics almost exactly and introducing thee audience to the story of the song.
   Relationship between music and visuals - Jayz ft Alicia Keys 'Empire State of Mind' the opening of this song shows still shots of new york cut to the beat of the song bringing the music and visuals together.
3. Frequent Close ups of artist - Beyonce 'Halo' Beyonce is a global superstar and who has to very distinct types of music video the performance videos such as 'Single Ladies' and 'Sweet Dreams' and the narrative based videos such as 'If I were a boy' and 'Halo' which both use frequent close ups to make her more relateable in these videos so audience can to relate to the emotional side of her songs.
4. Notion of Looking or Voyeurism - Katy Perry 'Waking up in Vegas' At 0:50 Katy looks at the camera then a point of view shot to her phone mp3 which has an image of her
5. Intertextual references - Geri Halliwell 'It's raining men' as this video is dance based it follows the shot types almost exactly from the close up of the cd player to the wide shot of her in the hall to a popular dance film of the time.

Andrew Godwins Theory

Andrew Goodwin’s Theory

View more presentations from guestc6d43a4a.

10.11.2010

A Handheld Shot Running Behind Eleanor

This is one shot we will need to perfect, a lot. Although I like the unsteadyness of it (as she runs away from her 'worser' life) perhaps we should look into other ways, to do it. We were thinking possibly someone in a trolley and the other two pushing it behind Elle or something like that.

Costumes

In our video the main character (Elle) will be in two different outfits. In one 'section' of the video.. ther badder times, when she is with her boyfriend we want her in simple black leggins and a top with boots, we would like the make up to be very heavily black, so that we could possibly get a shot of a black tear and make up coming down her face, this will represent how messed up the relationship has made her etc. We would also like her to have a black leather jacket that is open for when she runs to create movement, and just generally make the shot look better.

Below is an on set shot of Eleanor running where she will be in the video. She is wearing what I have spoken about above, we feel it is an effective costume.

Here is some phone footage of us practising what we are going to do when she gets hit. I like tbhis lighting a lot, and the real cemeras will help us get a better picture. This lighting would also help us to create the dramatic shadows we are looking to create.

On Monday Emily and Eleanor went to the second of our possible filming locations, and here they took photos and videos on their phones of where we would be filming each seperate shot.

From this we were able to draft a storyboard with the photos and screen shots of videos.

Here is our second draft of our digital Storyboard. We have added in many more shots as out ideas have developed we have included shots of shadows on the ground of the sadder times in her life.

Storyboard Music Video.ppt Recovered]

The Two Step Flow Theory

Opinion leaders tend to be similar to those they influence—based on personality, interests, demographics, or socio-economic factors. These leaders tend to influence others to change their attitudes and behaviors.

The two-step theory refined the ability to predict how media messages influence audience behavior and explains why certain media campaigns do not alter audiences’ attitudes. This hypothesis provided a basis for the multi-step flow theory of mass communication.

Photos on Location.2

Here we are preparing for the shot below.

We're on the roof here, this is where we would like to shoot our sadder scenes, I really like the lighting and the amount of wind, I feel it represents her emotions and the relationship well.

Photos on Location

Here are some pictures of us whilst we were practise filming.

This Long Shot of Emily shows the location of where we hope will be a field that the protaganist can be happy in.

Here is Eleanor underneath the bridge that will signify her running from the bad times to the batter times. Into the future. (The Dog Days are Over)

First draft of our Storyboard

We have gone to our locations to take pictures and see how thing will work when we do come to filming, from this we created a rough story board of how we want our final production to look.

http://www.scribd.com/document_collections/2704518

Hypodermic Needle Theory

The "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience. This passive audience is immediately affected by these messages. The public essentially cannot escape from the media's influence, and is therefore considered a "sitting duck".

We have practised our StoryBoarding techniques by storyboarding Paloma Faiths New York 'http://www.youtube.com/watch?v=Ki0xBb2wbr4&ob=av2n'.

For each shot as well as draw it we had to write the location of it, the shot type and the movement of the camera, what the actor/actress is doing on screen and the lyrics or audio that is happening at that time. This has helped us a lot in planning our own music video. And the vas amount of shots we are going to need for such a short amount of time.

02.11.2010

01.11.2010

Storyboard Music Video.ppt Recovered]


Here is our first draft of our digital Storyboard. To hep us gain a more overall view of how our music video will fit we went on to the locations to take photos of where we would actually shoot the film. It has also helped us think about how we are going to achieve the shots we hope for.

This is a picture of what our StoryBoard looks like and how we will plan for every single shot. This will help when we are filming aswell as editing. This is what we failed to do last year and as a result had a lack of detail causing us to have to re-film quite a few times, here are some mistakes we made last year causing us to have to rethink;

1. Continuity errors
2. Break with the 180 degree rule
3. Not getting all the shots we wanted
4. Change in lighting (where we had to re film on different days due to missing shots)
5. Re filming numerous times which left less time for post production & editing
6. Disorganised filming, not bringing tripod when required.

This year we are working to not have to re-film and have these mistakes again. So we are putting a lot of effort and work into our storyboarding.

20.10.2010

Band Brand; What are they?

'Honey and the Anarchists'

Today we thought it might be a nice idea to have the word and idea of 'Honey' in our title. We wanted to contradict the idea of Honey with sweet and quite cute connotations to a harder word, possibly portraying the stronger side of our protagonist. We looked in an online encyclopedia and found the word;

'Anarchism' - Anarchists seek to diminish or even abolish authority in the conduct of human relations.

I like this as it will portray our characters vulnerable and weak side, but also her ambition to be strong and free which i believe the song is about.

'Honey and the Libertines'

Today we decided on our band name..

Treatment

Presenting our Treatment

This is us presenting our treatment to our class. They liked our ideas and the idea of two contrasting settings/locations.

Wordle

These are some Key Words from our Audience Feedback from when we did our treatment.

13.10.2010

12.10.2010

Florence and the Machine

'Florence and the Machine (often stylised as Florence + the Machine) is the recording name of British pop artist Florence Welch and a collaboration of other artists who provide backing music for her voice. Florence and the Machine's sound has been described as a combination of various genres, including rock and soul. The band's music has received praise across the music media before they gained mainstream success, especially from the BBC who played a large part in Florence and the Machine's rise to prominence by promoting her as part of BBC Introducing.'

^{Florence and the Machine are a colaboration of the two maingenres i have studied, rock and soul/theatre.. Combining what we have learnt already from Red Hot Chilli Peppers, and Paloma Faith.}

Treatment

Our Treatment
Treatment media - fatm

Florence and the Machine

'Florence and the Machine (often stylised as Florence + the Machine) is the recording name of British pop artist Florence Welch and a collaboration of other artists who provide backing music for her voice. Florence and the Machine's sound has been described as a combination of various genres, including rock and soul. The band's music has received praise across the music media before they gained mainstream success, especially from the BBC who played a large part in Florence and the Machine's rise to prominence by promoting her as part of BBC Introducing.'

^{Florence and the Machine are a colaboration of the two maingenres i have studied, rock and soul/theatre.. Combining what we have learnt already from Red Hot Chilli Peppers, and Paloma Faith.}

Problem!

As a group we have decided that although we love our song and it's concept of 'imagination vs reality' the idea could be slightly too hard and have too many 'levels' to be able to be secure in being able to form a good music video. After thinking about other possible ideas we could do with the song, we have decided to change the song but possibly keep some of the same ideas in the genre.

Songs we are considering:

1) Temper Trap - Sweet Disposition

2) Lily Allen - Smile

3) Kate Nash - Pumpkin Soup

4) Lily Allen - 22

5) Florence and the Machine - Dog days are over

6) Florence and the MAchine - You got the love

Temper Trap - Sweet Disposition

We love the treatrical and dramatic feel to this song, and it will follow on with a lot of the same Mise en Scene we would use for Paloma Faith.

However, the problem here is that there is boy singing the vocals, which is a problem we have already faced in discussing our Music Video.

For this video we would need to do an abstract video although think it would be a bit too hard to do that.

Lily Allen - Smile

What we really love abo

ut this song is the up tempo beat, which could be quite easy to edit shots to. We like the way this song challenges the traditional view of woman in the media, 'when you fir

st left me', the lyrics talk about how a girl who was 'so lost back then' managed to become stronger than the dominant male in her life. We also love the scope to come up with ideas that this song gives us. We could choose anything to do. An abstract, narrative or performance video. However the lyrics

of the song will most probably limit us to doing a relationship video, and we are therefore in danger of copying the original video.

Florence and the Machine - Dog Days Are Over

We love the

Treatment - Paloma Faith

Stone Cold Sober Paloma Faith

Band Brand; What are they? Research

A singer or a groups Band Brand, is their advertising package. 'How to Brand your Band'. We will be creating an 'advertising package'; Including a CD Cover and an advertisement for a magazine.

Here are some CD packages of people in our Genre;

Pixie Lott - Pixie Lott's advertisement and CD package shows her to be quite bold, successful, her 'own woman' but showing simply her and her name in big font so that the audience is almost taken aback. However the positioning of her on a chair with her legs spread sexualises her and her image, but this is not conforming to the stereotype of a completely'sexualised' woman, more an in control woman.

Paloma Faith - Paloma Faith's music and advertisment is a lot more dramatic than Pixie Lott's. Using the same method in both CD covers, she is also in a bra, with red lipstick which sexualises herself. However, theres a binary opposition of being pure (with the doves) and 'angelic-like' (the light from behind her head)

This idea of Sexy but Strong and Determined woman will be something we are going to implement into our advertisement ideas.

Making our Treatment

This is us writing our PowerPoint to present our ideas for our Paloma Faith music video.

In this we will include;

• Background on song
• What is the basic narrative or concept of your video? Are you creating a performance, narrative or concept and why? Link this to your lyrics
• What ‘feel’ do you want to provide for your audience?
• How will you achieve this?
• What are the codes and conventions of your genre?
• In what ways are you conforming to or subverting them?
• What themes do you have running through your video?
• How will you use costume and make up to convey your messages?
• Where is your location and why?
• Have you obtained the band’s permission?

We have decided that we will have to simplify our ideas as some are unachievable with the resources we have. However we are still keen to pursue our imagination vs reality concept and are looking at ways of simplifying this. A possible idea was not so much imagination more twisted reality however this would not contrast as well as imagination and with the obvious contrast in the song we do want to reflect this in our video.

29.09.2010

Today we had anotrher group discussion about how to further our ideas. We concluded that Stone Cold Sober, is a very hard song to maike a video for.

We did some research into tghe meaning of the song and found that the message behind the lyrics are 'trying to be something you're not' so we came up with a concept of 'Imagination vs Reality' from this we came up with a few ideas;

- Alice in Wonderland theme, like gwen stefani in the video to her song, What You Waiting For?

- Having dull colours to reflect her real life and bright to reflact her imaginary life.

- starting with a depressing scene for the eye with hardly any colour and people lying around.. not sober.

- Her falling into an imaginary place.

We also thought these ideas would be good to use in our cd case and promotional advert. The Alice in Wonderland theme could possibly run through the who advertising pack.

This is the email I have sent, i am hoping to get a reply.

Dear Factory Films,

My name is Elizabeth Kennelly and I am studying Media Studies at an A Level standard.

This year me and a few of my peers have been set a project to create a music video to a song of our choice, and we have decided that we would like to possibly use Paloma Faiths 'Stone Cold Sober'

We have no intent to sell the video in any way, this is purely for educational purposes.

I would greatly appreciate if you could get back to me.

Thankyou.

Your Sincerely

Elizabeth Kennelly

Getting Permission..

To be able to use the song in our video we need to make sure we ask the Music Producers of the song, in case of being persecuted for Copyright. So I need to find out about who to contact and ask for permission from.

Paloma Faith

Stone Cold Sober (Sony Music)

Prod co: Factory Films

Director: Sophie Mulle

r

Producer: Rob Small

DoP: Simon Chaudoir

Art director: Alison Dominitz

Offline: Sophie Muller

Online: Uncle

Telecine: Tom Russell at Prime Focus

Commissioner: Mike O’Keefe

From this I have decided I need to email 'Factory Films', post@fictionfactoryfilms.com

Stone Cold Sober Lyrics

I'll be the late night lady you won't recognize
I'm a chameleon I'm always in disguise

I'd read your future but it´s written in the past
Take a good look might be your last

Don´t try to show me
Cause you don't know me
Stay away!!

I can be wider than the wind
119 miles an hour
I´m in a whole other dimension
Dancing doubles on the floor

You think I'm crazy, a little bit hazy
But I'm stone cold sober

You're telling me something
But there's nothing cheap as words

I'm walking away before I do affect the birds
Excuse me Mr I've got other things to do
Than to stand here listening to you

Stop talking at my face
Take a rocket out to space and...
Stay away!!

I can be wider than the wind
119 miles an hour
I'm in a whole other dimension
Dancing doubles on the floor

You think i'm crazy, a little bit hazy
But I´m stone cold...

I can be wider than the wind
119 miles an hour
I´m in a whole other dimension
Dancing doubles on the floor

You think i'm crazy, a little bit hazy
But I'm stone cold sober

In the madness of the storm
I'm the one to carry on
I don't need no medicine

I´f you're looking for a cure
Don´t be knocking at my door
I´ll never let you in

Take a rocket out to space
And stay out of my place

I can be wider than the wind
119 miles an hour
I´m in a whole other dimension
Dancing doubles on the floor

You think i'm crazy, a little bit hazy
But I´m stone cold.. .

I can be wider than the wind
119 miles an hour
I´m in a whole other dimension
Dancing doubles on the floor

You think i'm crazy, a little bit hazy
But I'm stone cold sober

Our Final Song Choice.. (or so we thought)

Our Final Song Choice is 'Stone Cold Sober' by Paloma Faith, We have chose this song because we love the beat, and the lyrics. We feel we can create a good music video with it. Our own ideas can really come out as we can be very creative with the song.

Paloma Faith

'Born in Hackney, London, Paloma Faith is half Spanish and half British. As an ex magician’s assistant, trained contemporary dancer, St Martin’s alumni with an MA in theatre direction, a performer in burlesque shows, and an actress, Paloma has been mixing artistic media throughout her short adult life. A few years ago she introduced music, her primary love, into the equation, at first mimicking the blues and soul singers she so admired, but eventually finding her own voice.'

Paloma Faith has very dramatic songs, with almost a theatrical feel to them. This goes with her theatrical dresses, and the fact that she used to be a magicians assistant.

Her most recent album, with the song 'Stone Cold Sober' was released on the 15th July 2009.

Idea.2 - Paloma Faith

Paloma Faith has some amazing songs, which could be a bit easier to make a song to. As the narrative is often very strong. This could allow us as a group to be a bit more creative with what we want to do. The song we would choose to possibly do is 'Stone Cold Sober' (below)

This would be an interesting song to do, althought it is not in the rock genre, it is very dramatic and could cuse for some good lighting, perhaps strobe lighting, and low key lighting.

Another song I thought we ould do from Paloma Faith is 'New York';

http://www.youtube.com/watch?v=Ki0xBb2wbr4&ob=av2n

But my group did not like this choice because they thought it would cause for very good lip syncing and acting, which could be a factor, that if goes wrong could effect the overall Music Video.

Meeting Log,2

The Shortlisted Songs..

We have worked our choices down to these three songs, and have good ideas behind the three;

1)

Advantages;

- We have a good idea behind the song, that will allow us to experiment with camera angles.

- A good strong beat to edit to.

Disadvantages;

- We will need many people in the video, which could be hard to organise

- We would need a commited group of people to be the 'band', meaning they would have to be ready to come out and film even if we just need a few more shots.

- The idea we have may become boring throughout the music video, it would be very hard to keep the audience interested.

2)

Advantages;

- The narrative lyrics allow us to be more creative around the story.

- The beat of the song allows different lengths of a shot to be edited, for example some longer shots and some shorter, sharper shots.

- One woman singer, which would mean one of our group will be able to star in it, so we could get shots and film more a lot easier.

Disadvantages;

- Filming a narrative would mean a lot more filing and sharper editing.

3)

This song we did not really come up with an idea for because it was our third and last song we would go to. However I still think it would be very suitable to do a song to.

Genre Research

Genre's
Genre is a critical tool that helps us study texts and audience responses to texts by dividing them into categories based on common elements.

Daniel Chandler ( 2001) - The word genre comes from the French (and originally Latin) word for "kind" or "class".

The term is widely used in literary theory and media theory to refer to a distinctive type of text.


Sub Genres

Barry Keith Grant (1995) - Within genres there are sub-genres which allows music to have the same basic elements, but different components.

Genres are divided up into more specific categories that allow audiences to identify them specifically by their familiar and what become recognisable characteristics.

Steve Neale (1995) - "Genres are not 'systems', they are processes of systematization" i.e. they are dynamic and evolve over time.All genres will have similar mise-en-scene which helps us identify what genre the song is allocated to.

Jason Mittell (2001) - Genres are cultural categories that surpass the boundaries of media texts and operate within the industry, audience and cultural practices as well

Meeting in Starbucks

Today we had a small meeeting to discuss what we're going to do about our music video, and how we will set about to create what we want. to do this we have come up with a few things we need to do to make sure that we can get the best from what we want;

1) We will need a committed 'band' who will come and film when we need them to.

2) We need to check out the music studio in our school to see if we would be able to make a successful 'set' that would be good for the auditions and the performance.

3) We need to see if enough people would want to be in the music video to get the effect we need.

Once we have looked at doing these things we will them make a decision to what we want to do, go along with this idea or think about another one.

Meeting Log.

Red Hot Chili Peppers - Scar Tissue Live.

We need to capture this element of performing on stage in our video, and even teach or show our actors and actresses how we would want them to act on stage when the performance part of the video comes.
From watching the Red Hot Chili Peppers the band members need to feel the music and just move to the beat (quite obvious) but we also need to make sure they are not afraid to do so. Unlike 'Kiss' they should not jump around and head bang, simply relax to the beat of the music.

First Idea

Here are some examples of what we would hope to achieve, and what we have got this first idea from.


Red Hot Chilli Peppers - Tell Me Baby


Aerosmith - Pink

This second one gave us a good idea that we can't continuously lip sync the whole way through,rather have people or instruments to break up the lip syncing.

First Idea.1

We have had an idea as a group if we do this song;
We would have auditions shown so that the beginning would be editied so that many different people are singing the song, in a continous way.. this would be the story to the formation of a band.
As the band start to come together the band members faces are shown more regularly, until the final band is picked.
The ending will be the final band playing a set or just final endd, perhaps also showing the band life.

The bands we would possibly like to make a video for are;

Taylor Swift - Mine

Imogen Heap - Hide and Seek

Temper Trap - Sweet Diposition

The Killers - When We Were Young

Chase and Status - Let You Go

Red Hot Chilli Peppers - Can't Stop

Taylor Swift - Mine

Taylor Swifts songs are often good to make a music video too because they have a story to them, like the above 'Mine' The story is simple, which i think allows the music video to bring in many aspects of shots, camera work and settings/places. Perhaps allowing the producers to bring in their own take of it. As well as having Taylor Swift lip syncing at the same time. Which ties in everything together.
This is why i would like to do a song perhaps with a bit more of a story to it, because aswell as following the story we could expand on that idea a bit more.

Kiss - 'God Gave Rock n' Roll To Ya'

In this music video you can see all the aspects of Rock Music, and Rock Genre. The loud band, electric guitars and their solos. As well as the heavy beat of the drums and bass guitar.
The 'style' of Rock music is also expressed in this video through the costumes, and hair, they are portraying themselves as hard people and that is what rock music is. A hard or 'tough mans music' - Kiss.

Mood Board:

The traditional 'Rock' Scene consists of mainly heavy beats and occasional solos. In time the more casual 'Rock n' Roll' has developed into more of a Heavy Rock genre, however nowadays there are both in the main stream market.

The electric guitar is often a symbol of rock music, and more

often than not is the instrument which is played by more of the band members. Sometimes smashed against the sides of the stage, that is also something that is often in the rock culture.

Rock, hard rock or Rock n' Roll have all become ways of living aswell as a genre of music;

'Sex, Drungs, and Rock n' Roll'

The famous ROck band 'Kiss', representing the costume and face of Rock Music, over the top and dramatic makeup, Spikes and tight clothing, often men who see themsselves, or become 'Sex Gods'. This fits also with the idea of a lifestyle choice, sexualist women and men.. again;

'Sex, Drugs and Rock n' Roll'